Bravo Biltong | Brand Launch Content
Full launch content package for a Canadian startup introducing a premium air-dried beef snack brand. 7 videos (founder story, product sizzle reel, and 5 short-form product videos), complete product photography, and a 34-clip B-roll library for the client to own and reuse.
Our Story
Founder introduction: brand philosophy, origin story, and product mission.
Product Sizzle Reel
Hero brand reel: product, texture, and lifestyle in 27 seconds.
Short-Form Product Videos
5 short-form videos tackling product education, health positioning, and flavor comparison.
Showing 2 of 5 short-form product videos.
Product Photography
Full product lineup: individual SKUs, multi-packs, flat lays, and lifestyle arrangements.
Case Study
The Brief
Bravo Biltong is a Canadian startup launching a premium, healthy snack brand. South African-style air-dried beef, proudly Canadian, 30g protein per bag, no artificial preservatives. They needed content to introduce the founders, communicate the brand story, educate consumers on the product, and build both awareness and engagement for fundraising and early sales.
Early-stage startup with no existing content. Everything needed to be built from scratch: the visual identity, the product shots, the story, and a reusable asset library the founders could pull from across social, pitch decks, and e-commerce.
Deliverables
Video (7 total)
- Founder story (brand philosophy + origin)
- Product sizzle reel
- 5 short-form product videos (education, comparison, health positioning)
- 34-clip B-roll library (owned by client)
Photography
- Individual SKU shots (Original + Spicy)
- Multi-pack photography (3-pack, 5-pack)
- Product close-ups and textures
- Flat lay compositions
- Lifestyle/extras for social and web
The Approach
For a startup, every piece of content has to work harder. The founder story video had to serve fundraising pitches, social media, and website. The 5 short-form product videos each tackled a different angle: what biltong is, how it's made, protein content, flavor comparison, and alternatives to shakes. The product photos had to cover e-commerce, social posts, and print. The B-roll library gave them months of social content without needing another shoot.
I planned the entire package as a single production cycle: 7 videos, full product photography, and a 34-clip B-roll library, all designed to maximize output from one shoot day.