LawVo is an AI-powered legal platform serving over 100,000 businesses across Canada. We designed and produced a 45-video short-form content system targeting specific content pillars, with on-set creative direction, delivery coaching, and engagement-optimized editing. Plus a brand story and long-form piece (in progress).
3 of 45 shorts from the content system. Each targets a specific pillar with coached delivery and engagement-first editing.
AI-powered legal platform serving 100,000+ Canadian businesses.
LawVo needed a content engine, not a one-off video. They had the topics and pillars mapped out. They needed someone to turn those ideas into scroll-stopping short-form content that builds authority in the legal tech space. 45 videos, each targeting a specific content pillar, designed for LinkedIn and social distribution.
This is not "show up and shoot." The client provided topics. We ran creative direction, set the visual look, wrote hooks and opening lines, actively coached founders through delivery on set (when to redo takes, how to land lines differently), then edited every piece for engagement and playthrough rate.
45 topics mapped across 4 content pillars. We organized the shoot schedule around these pillars so the founder could stay in one mental mode per batch, improving delivery consistency and reducing shoot time.
Set the visual look, framing, and energy level. During filming, actively directed the founder's delivery: when lines weren't landing, we called for redos. Coached pacing, emphasis, and hook delivery in real time. This is the difference between "we filmed him talking" and content that actually performs.
Wrote and refined opening hooks for each video. First 2 seconds determine whether someone watches or scrolls. Every hook was designed for thumb-stop, then the content earned the rest of the watch time.
Edited for playthrough rate: tight pacing, strategic cuts, captions, and visual emphasis on key points. No filler frames. Every second earns its place.
The relationship extends beyond the 45-video package. We are also producing a brand story film and a long-form piece that gives LawVo a flagship content asset for their website, investor communications, and sales enablement.