Munich Re | Turning Complex Financial Topics Into Clear Communication
Two engagements for one of the world's largest reinsurers. Translating complex financial and medical concepts into executive-safe video assets, from a single-camera accelerated underwriting interview to a multi-chapter Critical Illness series with LinkedIn distribution.
Published Work
Live on munichre.com
Case Study
The Brief
Munich Re needed to translate complex financial and medical concepts into concise, brand-true video assets. The audience spans carrier executives, underwriting advisors, distribution leaders, and advisor networks. Every word had to balance clarity with compliance. No oversimplification that could create regulatory risk.
Two engagements across 2024-2025: one flagship interview film on accelerated underwriting, then a full 4-chapter series on Critical Illness insurance with companion articles, LinkedIn shorts, and email distribution assets.
Deliverables
Accelerated Underwriting
- 1 flagship interview film (1080p)
- 4-6 LinkedIn cutdowns (15-45s)
- Burned-in captions, hook-led edits
- Thumbnails + SRT captions
Critical Conversations (CI Series)
- 1 long-form master film
- 4 chapter films (mapped to articles)
- 2-3 LinkedIn shorts per chapter
- Thumbnails, SRT, text-safe slates
Production
3-Camera Capture
Sony FX3 (main) and A7SIII (B-cam) recording 10-bit S-Log3 for maximum color latitude. A7III on a locked-off wide for reference and safety. Tamron 35-150mm f/2.8, Sony 85mm f/1.8, Sony 16-35mm f/2.8.
Controlled Corporate Lighting
Aputure 300D II with lantern softbox for a soft, even key with natural falloff. Shot at Munich Re's office to anchor credibility. Variable daylight created color temperature drift between takes, requiring a custom post-production pipeline to normalize across angles.
Compliance-Aware Edit
Multi-cam sequence in Premiere Pro with executive-grade pacing. Branded title cards, lower thirds, and interstitials aligned to Munich Re's global identity. No dense on-screen condition lists. Safe margins and legible type hierarchy. Dialogue cleanup, light bus compression, and transparent limiting. Music bed supports continuity without masking medical nuance.
Chapterization + Shorts Architecture
The CI series was designed from day one for modular distribution: full master, 4 chapter cuts aligned to companion articles, and 2-3 shorts per chapter for LinkedIn. Every asset scaled across web embeds, email nurture flows, conference microsites, and sales enablement.
Distribution Architecture
- Owned: Munich Re Insights articles (video + transcript), internal portals, conference microsites
- Social: LinkedIn company and leader posts with native upload + UTM'd article links
- Email: Nurture flows to carrier and advisor lists; chapter drip for CI series
- Sales Enablement: SDR/BDR email snippets; gated resources
Value Delivered
- Executive-safe clarity that signals rigor to regulated audiences
- Reusable chapterization for onboarding, training, and internal reuse
- Improved time-on-page and comprehension via article + video pairing
- Shared narrative across product, underwriting, medical, and distribution teams